What is it?
Why is it worth doing?
For any blog, it's essential to make it incredibly straight-forward for people to subscribe via an RSS feed. If they want to hear more from you in the future, this is the easiest way. The more subscribers you have, the greater your captive audience!
Activity: make it easy for people to subscribe to your blog
Once you get to Feedburner you should see a screen much like this (except it'll have the name of your blog displayed, and there'll only be one blog listed):
Click the title of your blog to be taken into the Feedburner dashboard for that blog. The screen next will have four tabs across the top: Analyze, Optimize, Publicize, and Troubleshootize. Click Publicize. On the screen which then appears, the phrase friendly graphic is hyperlinked - click this link.
The screen that follows helps you create a button for people to press to subscribe to your blog. You don't need to edit any of the settings, just leave everything on its default setting. The only thing you need to do is choose Blogger from the Use as a widget in drop-down menu right at the bottom of the screen.
Click Go! and you'll be taken to the Add page element screen. Edit the Title so it just says 'Subscribe' (rather than the more fussy 'Subscribe Now: Feed Icon' which appears by default). Cick Add Widget and you'll be taken into the Layout page of your Blogger dahsboard; you should see a screen a little bit like this:
(This is what the 23 Things blog looks like in Layout view, so it probably has a few more 'Gadgets' on show than yours will at this stage.) It's essential now to click Save Arrangement near the top-right-hand corner of the screen, or all your hard work will be for nothing! Once it has saved click View blog (top left hand corner of the screen) to see what your blog looks like with the new subscription options. You can always subscribe to it yourself to make sure it works...
You now have a shiny new subscribe button on your blog, so everyone can get regular updates. In Thing 4 later in the week, we'll look at how to subscribe to each others' 23 Things blogs...
Optional extra activity
If you have time and you want to, go back to the Publicize tab on http://feedburner.google.com, and repeat the process above for Email subscriptions from the Services menu down the left-hand side.